Kia Borrego Unveiled At The Detroit Motor Show

New Kia Borrego Launched In U.S.

Kia’s first-ever large SUV named Borrego!

On the heels of record 2007 sales, Kia Motors America today announced the world debut of the all-new Borrego SUV at the 2008 North American International Auto Show (NAIAS) in Detroit, further bolstering its product offerings in the United States.

Inspired by Kia’s “less is more” design philosophy, Borrego was intended to convey a pure and functional look.

It joins Kia’s versatile and stylish line of cars and SUVs for those who enjoy active and energetic lifestyles. Set to go on sale this summer as a 2009 model, Borrego houses Kia’s first-ever V8 engine, making it the most powerful Kia vehicle to date.

“Kia is proud to deliver a stylish and amenity-filled SUV to consumers who are passionate about what they drive,” said Len Hunt, president and CEO of KMA. “We strive to make quality vehicles at affordable prices and the Borrego offers distinctive styling, while meeting the needs of families and those who want to infuse life into their driving experience.”

Pictures of the new Kia Borrego

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  kia-borrego-14.jpg    kia-borrego-16.jpg    kia-borrego-15.jpg

  kia-borrego10.jpg    kia-borrego-17.jpg    kia-borrego-11.jpg

Aggressive Yet Attractive Packaging

Based on styling cues from the Mesa concept vehicle shown in Detroit in 2005, Borrego’s body-on-frame construction and muscular exterior sit on a fully independent front and rear suspension matched with coil-over springs, which provide an optimal riding experience, on- or off-road. Flared back headlamps, an upright grille and chiseled hood project a strong presence, while optional 18-inch alloy wheels offer increased off-road capabilities.

Built on a platform with a wheelbase of 114.0 inches, an overall length of 192.1 inches and overall width of 75.4 inches, Borrego offers a roomy interior with standard three rows of seating for up to seven passengers.

Spacious, State-of-the-Art Interior

Inside, Borrego features an in-dash, six-disc CD changer powered by a 600-watt Infinity® audio system to entertain its seven passengers. Complementing the powerful audio system, Borrego comes standard with USB/iPod capabilities and is the first Kia vehicle to be SIRIUS Satellite Radio enabled with three months of complementary service. The new midsize SUV also offers power-adjustable pedals and Kia’s first DVD navigation system as options, as well as a back-up warning system with a rear camera display.
Depending on passenger or driver needs, Borrego comes with a sliding second row for easy ingress and egress to the third row, as well as fold-flat second and third row seats to optimize cargo space.

Unparalleled Power
As Kia’s most powerful vehicle, Borrego is offered with a 3.8-liter V6 as well as Kia’s first 4.6-liter V8 DOHC engine, the latter producing more than 300-horsepower. Also unique to Borrego and new to Kia is the six-speed automatic transmission mated to the V8 engine. Offered in two- and four-wheel drive, with class-leading towing of 7,500 pounds when partnered to the V8, 5,000 pounds with the V6, the midsize SUV offers unmatched capabilities for a weekend of camping and off-roading, just as much as a sophisticated night on the town.

Standard Kia Safety

Borrego continues to offer the same unprecedented level of standard safety equipment as all Kia vehicles, with features such as advanced two-stage airbags, full-length side curtain airbags for all three rows, four-wheel disc brakes with an antilock brake system (ABS), electronic brake distribution (EBD), brake assist system (BAS), electronic stability control (ESC) and traction control (TCS), and a tire pressure monitoring system (TPMS). Borrego also offers downhill assist control (DAC), which keeps the vehicle moving straight and steady down steep grades and helps to keep the wheels from locking, as well as hill assist control (HAC), which helps the driver move up steep inclines without fishtailing or allows the vehicle to stop uphill without sliding backward. Both functions are new to Kia.

Industry-Leading Warranty
Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.


  1. himi says:

    The Borrego unveiling has finally happened. Kia officially released it at 4.05 PM at a press conference.
    As expected, it looks almost the same as Korean version (Mohave), but not so luxorious.
    Otherwise, it looks great to me and hope to sell well in America!

  2. K-Sport (Boris) says:

    This really does look nice, and arent those the wheels from the mesa concept it was originally based on? it look more off-road capable than mohave with those wheels. I only saw the pics, I’ll read it now.

  3. K-Sport (Boris) says:

    OK, I read it. It still has the rear view camera, 600-watt Infinity® audio system and DVD navigation system and thats a high towing capacity. GOOO! KIA!

  4. K-Sport (Boris) says:

    I want to see its rear soon.

  5. himi says:

    I’m waiting for some exclusive pics from auto show right now. I hope to get them soon, so we can better see Borrego’s design.

  6. K-Sport (Boris) says:

    arent those the wheels from the mesa concept it was originally based on?

  7. K-Sport (Boris) says:

    98% simmillar 😉

  8. batman47 says:


    What is the petrol consume for the 3.8 V6? I guess the same as the Hyundai Veracruz 15/22 miles per gallon. No xenon HID? Packages? Accessories? Ground clearance? Date of sale?

    Note Subaru just release a pdf file for the 2009 Forester 5 days before the Detroit show!

  9. himi says:

    Well, the fuel consumption should be the same as Veracruz’s since it uses the same engine and transmission. But it will also depend on Borregos wight… It should hit the dealers by May or June. I’ll try to find all infos you’re looking for,ok!

    Is 15/22 miles per gallon acceptable consumption for you, batman47?

  10. himi says:

    It seems like it has xenon lights on this picture:
    What do you think?

  11. Colby says:

    wow 7500 ibls towing?? That is very nice and should draw some attention from the Explorer V8.

  12. Colby says:

    I am pleased to see Kia moving with Sat. Radio, Nav and Rear Camera! I sell cars in the richest are of PA. This will help to steal some of the Lux. brand customers that are out here that want to save money. I have an infinity store next door and mercedes and BMW down the street.

  13. K-Sport (Boris) says:


  14. Colby says:

    yeah. my bad. haha I type so fast that I make a lot of mistakes and I never check my spelling unless I notice it as I am typing. But you know what I mean 🙂

  15. Bryan says:

    The Borrego looks simple, yet very stylish and well-built. The SUV looks solid as a rock. Only don’t think Chevy Silverado when you read that. Purely Kia.

  16. K-Sport (Boris) says:

    about that link himi, I think it could be Xenon lights.

  17. JP says:

    Well done Kia about the Mohave/Borrego, talking about the headlights, in this picture:

    seems like a yellow tone (not the bluish like the Mohave), i think that is simple bulb, hope the HID come in the luxury package.

  18. K-Sport (Boris) says:

    that pic with borrego in the water, reminds me of DUbai. there’s a flood here!

  19. himi says:

    Well, the vehicle grows on me. I actualy like it. It’s a typical off-road vehicle with clean and simple design.
    And the new pics are great!

  20. K-Sport (Boris) says:

    ya. it is great. wonder how a Borrego will look in Dubai’s flood. water levels are as high, in fact, higher than a landcruiser’s ground clearance!

  21. K-Sport (Boris) says:

    himi, are you getting these pics directly from Kia?

  22. himi says:

    I only got 4 of them, from Kia. Other pics, that I added today I found when browsing for Borrego news on web.

  23. K-Sport (Boris) says:

    OK. I asked coz I couldnt find even one of those on the net.

  24. diego says:

    if yoy see de tailgate, the movahe no have separated glass and door opening but the borrego yes, a very soft diference but very radical in the “same model”

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