Kia Pricing 2023 Details & Models On Sale In US

Kia MSRP & pricing details
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2023 Kia pricing by model (US Market exclusive)

There are a lot of factors that consumers take into account when it comes time to buy a new Kia vehicle.

Fuel economy, design, safety ratings, features, and exterior colors are just a few of the things that people look at.

Perhaps the biggest factor of all, though, is the price, as the total cost of the vehicle can end up being a deal breaker for many.

Kia has made a habit of delivering vehicles that offer a real value proposition to the consumer, which is why the brand has done so well in the US, as well as in other parts of the world.

We decided to put together a quick 2023 Kia price guide that will show the pricing range of vehicles in their US-market line-up. Keep in mind that the prices quoted here are for the MSRP without the $1295 destination charge.

2023 pricing of Kia cars & SUV models


New Kia Soul price

Kia Soul 2023 price starts at under $20.000

  • 2023 Kia Soul LX …………… $19.890
  • 2023 Kia Soul S ………………$22.390
  • 2023 Kia Soul GT-Line ……… $23.490
  • 2023 Kia Soul EX ……………. $24.190

The iconic Soul crossover has been a major sales success for the South Korean car brand particularly in the US, thanks in large part to its eye-catching exterior design, built quality and loads of standard safety equipment on board.

For the 2023, the boxy Kia Soul received a mid-cycle facelift and gained some new colors, as well as more standard safety features.

Pricing of the 2023 Kia Soul start at $19.890 for the entry-level LX trim, and go all the way up to $24,190 for the range-topping EX trim.


Kia K5 pricing details
Kia K5 colors

2023 Kia K5 price

  • LXS …………………… $25.090
  • GT-Line ………………. $26.490
  • GT-Line AWD ……….. $28.190
  • EX ……………………. $28.990
  • GT ……………………. $31.490

Kia Optima has received a full makeover two years ago and even got a new name. It’s now called the Kia K5.

The all-new K5 4-door sedan is built in the US, and also happens to be one of Kia’s biggest sellers in the country.

The K5 comes available for the very first time with all-wheel-drive (AWD), while the previously available hybrid and plug-in hybrid models have been axed from the range.

The 2023 Kia K5 pricing starts at $25,090, and goes up to $31,490 for the range-topping K5 GT turbo model.


New Kia Sportage boasts an attractive starting price in the US-market.

2023 Kia Sportage price

  • LX FWD ………………. $26.290
  • LX AWD ………………. $28.090
  • EX FWD ………………. $28.290
  • EX AWD ………………. $30.090
  • SX FWD ………………. $31.790
  • SX AWD ………………. $33.590
  • SX Prestige FWD ……. $33.790
  • SX Prestige AWD ……. $35.590
  • X-Line AWD ………….. $31.090
  • X-Pro AWD …………… $35.290
  • X-Pro Prestige AWD … $37.090

The Sportage compact crossover is the longest running Kia nameplate in the US, and was fully redesigned for the 2023 model year.

The all-new Sportage is bigger in size than the model it replaces and now also comes available with an adventure-ready trim levels called X-Line, X-Pro, and X-Pro Prestige.

The more rugged versions of the newest Kia compact SUV boast a 1.5-inch increased ground clearance, unique body trims, as well as all-terrain tires and multi-terrain mode AWD system.

Prices for the 2023 Kia Sportage start at $26.290 and go up to $37,090.

Kia Sorento MSRP

Another Kia built in the US, the 7-seat Sorento SUV is another big seller for the brand. There are AWD and FWD options available, with 2020 Sorento prices going from $26,990 to $40,090.

Kia Sedona MSRP

The Sedona minivan is great for those who need passenger and cargo space. The 2020 Kia Sedona pricing starts at $27,600, and goes up to $41,500.

Kia Forte MSRP

The two options here are the regular 4-door sedan and the sporty GT 4-door sedan (2-door & 5-door Forte models have been discontinued from the line-up). Kia prices for the 2020 Forte start at $17,890, and go all the way up to $22,490 for the top GT trim level.

Kia Rio MSRP

Available as a 4-door sedan and a 5-door hatchback, the Rio serves as the entry level model for Kia in the US. The 2020 prices for Kia Rio 4-door start at $15,850 and $16,790 for the Rio 5-door.

Kia Niro MSRP

The hybrid version of the 2020 Kia Niro costs from (pricing to be updated) $23,490 to $32,150. The Niro PHEV model MSRP starts at 28,200 and go up to $34,900 for the range-topping model.

Kia Telluride 2023 price

Kia’s largest vehicle in the US-market ever, the 8-seater Telluride SUV has been a major hit ever since it went on sale a couple of years ago.

For the 2023 model year, the Telluride received a mid-cycle facelift resulting in several styling tweaks. In particular, the 2023 Kia Telluride boasts a revised front-end, slightly enhanced rear-end and upgraded interior.

With the first models just arriving at Kia US dealerships, the automaker has yet to announce the 2023 model year pricing. If you’re in the market for a large SUV, the pricing of 2022 Kia Telluride may help you better understand what the MSRP of the upcoming vehicle could be.

Update to the latest Kia pricing structure

This 2023 Kia pricing guide of new Kia cars and Kia SUV models here will be updated once the automaker launches new models, so stay tuned!

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