2013 Kia Optima SX Limited Price Starts At $36,050


Kia enthusiasts looking for a little bit of added luxury will probably want to take a look at the 2013 Optima SX Limited (SXL) which is now landing in dealerships across the United States.

At an MSRP of under $35,000, the Optima SXL delivers a lot for the sticker price, including a number of exclusive design and feature upgrades that are sure to please.

Exterior upgrades include 18-inch alloy wheels, LED lighting, and red brake calipers. The interior boasts wood grain accents, an electronic parking brake, and sumptuous Nappa leather seating trim.

First details on the Kia Optima SX Limited (click here)!

The 2013 Kia Optima SX Limited model has a lot to live up to, especially when you consider that the Optima had been at the forefront of the sales success achieved by Kia in recent years.

The Kia Optima also bucks industry trends by retaining excellent residual value, with model years 12 and 13 improving significantly over the 2011 release.

A particular high point in that area is the Optima SX trim model which received a rating of 57% of original MSRP which is actually a 10 point improvement over the previous year.

The SXL trim is based on the turbocharged SX, regarded by Edmunds as the most wanted vehicle in the mid-sized sedan category. After destination and handling fees, the MSRP comes in at $35,275 and is available in Ebony Black, Snow White Pearl and Titanium Metallic.

Under the hood the Optima SXL sports a 2.0L four-cylinder turbo GDI engine that delivers class-leading 274 horsepower and achieves 22 mpg city and34 mpg highway.

Besides the cool upgrades mentioned earlier, the SLX also comes with a first-aid kit and cloth door weather stripping.

The one thing that the SLX trim has in common with the other versions of the Optima is the aggressive stance and style elements that design officer Peter Schreyer introduced to the entire Optima brand.

Customers have come to expect a whole host of standard features with the Optima, but the SLX trim takes that to another level, with technology, performance, and convenience very much at the forefront of the new features.

Those include new bumper designs in front and rear, sport-tuned suspension, HID headlamps, metal pedals, 8-way adjustable power driver’s seat with memory, heated seats in the front and rear, navigation system with a back-up camera, as well as a SiriusXM Traffic addition that is backed by some of the best audio and speaker equipment on the market.

What you get with the 2013 Kia Optima SX Limited is a luxury mid-size sedan that is completely loaded, yet still maintains the Kia credo of affordability.


  1. Jason says:

    There is also the SX-L with Chrome package which is only available in Ebony Black exterior paint, and has Chrome outside mirrors…

  2. Greg says:

    Now I’m glad I didn’t get the Soul I wanted. Now I want this,. Why is it so hard for me to pull the trigger on getting a new Kia?

  3. Indiana Bob says:

    I have an ’09 Hyundai Sonata and was looking at the Optima but they have drop the stick shift option; I may have to go with the auto in the new Optima!

  4. Greg says:

    No, it’s Sedona Greg. I have been car shopping for almost a year now. They worst part is, I fall in love with a certain new Kia…then as soon as I am ready to pull the trigger, something new comes out and I want THAT one. It is so frustrating. I need a new car, but Kia keeps dinking around with the replacement Sedona. Even at 27-28 MPG, the Sedona is not fuel efficient enough for my current needs.

  5. Rob says:

    The Optima has not aged one sceric since released, same goes for most designs from Kia and Hyundai. So Greg go buy cod ordinary outdated over priced rubbish

  6. Rob says:

    Line up Sportage which has been in Australia some 3yrs up against brand spanking released Mazda CX5. Well the CX5 looks ancient and it just shows up so easily how dam well executed a design the Sportage truly is! One does not need to be Einstein to see this basic fact!

  7. Philip says:

    Greg; While you delay “pulling the trigger” on purchasing a new Kia vehicle to replace your Sedona with it poor MPG, good thing you did`nt jump on the 2012-2012 Kia Rio or Rio5. Nice car, very comfortable, attractive design, (but) very disappointing Fuel Economy. Yes, it exceeds your Sedona`s, but considering its state of the art GDI 1.6 ltr engine and 6 speed automatic transmission, light weight and small size, someone at the EPA either got paid off or was drunk when they awarded the 30 mpg city and 40 mpg highway fuel estimates. In regards to the (very) sharp 2013 Kia Optima SX Limited, with a (starting) price of $36,050, even with all the upscale add ons, can you imagine its depreciation and residual value in just 3 years? OUCH! Myself, I`d jump on a 2013 Mercedes Benz C Class for the same money.

  8. Greg says:

    Actually, the Optima has one of the best residuals in its class – 57%. The price to buy it out at the end of the lease was only $17.500. Payments at $323/month, nothing down. I think it’s a pretty good deal.

  9. BigJump says:

    Way overpriced for the same power drive train as in the EX Turbo+ of 2012 –
    $6,000 more from some ground effects, and a little more bling – no thanks!

    KIA is going to price themselves out of market on this SXL.

    If it had a new engine or was rear wheel drive, I could see it.

  10. Greg says:

    It’s a bargain if you ask me. The EX turbo might as well be a base model, compared to this. The headliner material in the SXL alone is almost worth 6k, not to mention upgraded leather, heated and cooled seats, navigation and more. The SXL is a steal.

  11. Robert peters says:

    Just bought my 2013 optima SXL limited I love my car so much the leather with the cooled seats are great I love my double moonroofs.The best part I got this car with my credit score terrible I put 3500.00 down and my payments are 350.00 a month,they worked with me me through Kia finance.to keep my payments where I want it.The only thing I hate was I couldn’t get it in red

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