The base price for the refreshed 2014 Kia Optima will start at $23,000 including destination.
The top of the range Optima SX-L will come with a sticker price of $37,100.
If you take the destination fee out of the equation, the Kia Optima prices are up by $150 for the LX trim, $250 for the EX trim, $400 for the SX-trim, and $1800 for the SX-L trim.
The one thing that all trim models share is a revised styling, both inside and out.
Included on the inside is a new LCD information screen in the instrument cluster, as well as an available 8-inch screen for the navigation system.
Also available is a blind spot monitoring system, featuring rear cross-traffic alert and rear parking sensors.
2014 Optima LX Pricing Starts At $22,300
Standard equipment includes 16-inch alloy wheels, dual exhaust with chrome tips, turn signal indicators in the side mirrors, fog lights, chrome-accented door handles, Bluetooth, six-way power driver seat, and 60/40 split-folding rear seats.
For an extra $1,400, you can upgrade to the Convenience Plus Package, which adds a 10-way power driver seat, auto-dimming rear-view mirror with Homelink, a rearview camera display, and laminated front door windows.
Cost Of The Higher Grade Kia Optima EX
If you’d rather have the navigation system included as standard, you should consider moving up to the EX trim at $24,700.
Besides the nav system, you also get leather seats, 17-inch alloy wheels, eight-way power driver seat, illuminated front cupholders, rear air conditioning, hands-free keyless entry, and a leather-wrapped steering wheel and gearshift knob.
The Premium package comes at a cost of an additional $3,150 and includes a panoramic moonroof, upgraded sound system with a rearview camera, four-way power passenger seat, heated/cooled front seats, heated rear outboard seats, heated steering wheel, and power-folding sideview mirrors.
You can add the Technology package for $2,000 and get a rearview camera and the blind spot monitoring system, on top of the navigation system.
Optima SX Priced $26,050
Starting at $26,050, the SX comes standard with 18-inch wheels, slim wiper blades, other visual upgrades, sport suspension tuning, a 4.3-inch instrument cluster TFT LCD display, steering-wheel-mounted paddle shifters, leather sport seats, and brushed metal interior accents.
If you move up to the 274-hp turbocharged 2.0-liter I-4, at a starting price of $28,000, you get HID headlights and the Drive Mode Select system that can adjust steering weight and transmission shift points.
There are also optional packages available that add features such as a panoramic moonroof, heated/cooled front seats, a blind spot monitoring system, and a navigation system.
Features & Pricing Of The Top-Of-The-Range 2014 Optima SX-L (Limited)
The top of the range Optima SX-L is about as loaded as it gets.
It comes with the turbocharged 2.0-liter I-4 engine, putting it on a par with the likes of the Ford Fusion Titanium and the Honda Accord Touring.
The SX-L starts at $37,100 and comes with unique 18-inch chrome wheels, new LED fog lights, red brake calipers, chrome exterior trim, an electronic parking brake, and Nappa leather seats.
As of yet there is no pricing available for the new Kia Optima Hybrid.