We have been spending a lot of time on this website talking about the quality delivered by Kia, but it means little without some sort of validation.
That came in the form of the J.D. Power and Associates Initial Quality Study, where both Korean brands landed at the top of the heap.
The fact that Kia finished second behind Porsche should give you some idea of just how far they have come as a brand. Jaguar took the thrid place, followed closely by Hyundai in fourth.
This is a major coup for Kia, as it is the first time in their history that they have beat out all other non-premium automobile brands in this study.
Kia Soul is a top-rated vehicle
Kia has been a solid performer in this study for three straight years now, plotting an upward trajectory with each passing year.
The Soul helped started things by taking the #1 spot in the MPV segment in 2012. The brand as a whole cracked the top 10 the following year, and then climbed to 6th in 2014.
What that climb represents is a 20% improvement in reported issues with Kia vehicles, which we believe is an astonishing rise when you consider that other automakers seem to be either standing pat or slipping.
5 Kia models in the top 3 of their segments
There was an improvement across the entire Kia lineup, but the best strides were made by the Sorento and the Soul, both of which hit the top of their respective segments.
Five other Kia models made it into the top 3 of their segments, helping the Koreans into their incredible second place overall finish.