Kia Soul earns Top Safety Pick Award From IIHS

Kia Soul crash test pictures
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2010 Kia Soul earns top safety rating from the Insurance Institute For Highway Safety.

The 2010 Kia Soul has earned “Top Safety Pick” award from highly coveted North American Insurance Institute for Highway Safety.

Ratings from the Institute are based on crash test results from frontal, side and rear impacts. To earn the “Top Safety Pick” the vehicle must score the agency’s highest safety rating of good, and at the same time, it also has to be equipped with electronic stability control (standard on the 2010 Kia Soul).

  • 2020 Kia Soul safety rating report

The Soul crossover has been on the market since February this year and so far, the popular eye-catching crossover vehicle has won plenty of accolades from various automotive institutions.

Among others, the Soul received a 5-star safety rating at the EuroNCAP crash tests earlier this year!

The 2010 Soul crossover has became the first subcompact car from Kia Motors that received the highly coveted safety result at EuroNCAP crash tests.

The carmaker’s boxy car now adds the “Top Safety Pick” from the IIHS to its fast growing list of accomplishments!

Pics of 2010 Kia Soul crash tests

Kia Soul Safety - First Generation Model
Kia Soul at IIHS crash tests.

“Safety in particular continues to be a top purchase consideration for consumers in today’s market, and having Soul honored with a “Top Safety Pick” further strengthens its position as a vehicle that offers the entire package.” commented Michael Sprague, Vice President, Marketing of Kia Motors America.

5 comments

  1. BJD (Boris) says:

    OMG! It’s hard to believe the new Soul scored “good” safety rating in the side impact! Its doors are kinda slim, but hey, Kia’s done it again. Way to go!

  2. JoshyLofty says:

    My best friend just bought a green Soul! Sorry, just wanted everyone to know I influenced her to trade her Rio5 for a Soul. GRATS KIA ON THE TOP PIX!

  3. himi says:

    Kia Soul did it really well in the crash test! Just look at the cabin, it’s like it was untouched. Great result for the Soul. I bet this will boost already good sales performance of the car.

  4. Dave says:

    Just purchased a new Scion xB. I looked and drove the new SOUL and found to be an excelent contender to the xB SCION. The reason I bought the Toyota product is it has the reliability that only Toyota can provide.

    And the SCION in 2009 earned 5 star crash ratings, best in class!

  5. Sorento-R Owner says:

    Kia soul earned maximum safety score in 3 major continents.

    Euro NCAP = Maximum 5 star safety
    ANCAP = Maximum 5 star safety
    IIHS = Top safety pick

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